What Is Distinctive Competence?

Distinctive competence describes a premium characteristic, strength, or top quality that differentiate a agency from that competitors. This distinctive quality have the right to be just about anything—innovation, a skill, design, technology, name recognition, marketing, workforce, customer satisfaction, or even being very first to market.

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Via distinctive competency, a company can administer a premier value to customers. This unique aspect of the company, product, or business is complicated to imitate through the competition and creates a solid competitive advantage.

What’s the Difference between Distinctive and also Core Competence?

Whatever it is the a company does well have the right to be described as a competency. Companies need at least one to remain in business, and also they regularly have more than one. 

But what’s the difference between distinctive and also core competency?

In a single word, distinctive. A superior characteristic the is unique, special, or distinguishing for a firm is a distinctive competence. Customers determine that unique characteristic solely with a particular company or brand and also are attracted to the company–or continue to be loyal–because of it. Distinctive competence is a difficult-to-imitate characteristic, strength, or quality. As a result, distinctive competence provides a agency a competitive advantage. No one else can recreate it quite the same. 

Leigh Richards of bizfluent explains the difference:

“A distinctive competency is any capability that distinguish a agency from that is competitors. If a distinctive competency deserve to be any competency, main point or otherwise, that is commonly a main point competency the truly distinguish a company from the remainder of the competition.” 

Core competence describes anything the a agency does well and is an essential to a that company value-generating activities and in its entirety business performance. This characteristic no necessarily distinctive, however. Likely all rivals in that certain market re-publishing the same core competence. So it doesn’t collection any the the companies in that an are apart.


Why Distinctive Competency Is Important

To be effective in the short- and also long-term, companies need both core and distinctive competencies. 

Distinctive competencies permit companies to:

Increase competitive advantageStand apart from competitorsBe an overwhelming to imitate Strengthen strategy 

Distinctive competence isn’t set in stone, however. Changes and trends in the sector will inevitably impact competencies. Together a result, providers that build and also reconfigure distinctive competencies space poised for irreversible success in an ever-changing marketplace and also world.

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Examples of Distinctive Competence

Let’s look at two highly recognizable examples of distinctive competence: Amazon and Google. 

Name recognition is an noticeable distinctive competence because that both companies. 

To establish its mission of gift “earth’s many customer-centric company,” Amazon cultivates distinctive competencies that develop excellent client experiences, together as fast delivery and also superior customer service. In addition, the that company distribution and workforce are additionally distinctive competencies. 

In enhancement to surname recognition, Google’s status as the most widely recognizable find engine serves together a distinctive competency. Its wide recognition and also acceptance with users have, in fact, rotate the agency name right into a verb (a procedure called anthimeria). 

See Also: Incremental Innovation, client Experience, Product Differentiation, Product Design, User Experience, Product-Led Growth.