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The Jose Cuervo Reserva de la Familia line currently consists of the Platino, Reposaperform and Extra Añejo tequilas.

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Reserva de la Familia, the super-premium tequila line from Jose Cuervo, has increased in the U.S. through the additions of Reposacarry out and also Platino.

Made at La Rojena, the oldest distillery in Latin America, this tequila was scheduled for the Cuervo family’s personal repertoire, the firm says, until twenty-5 years back. In 1995, this private line extfinished to the public through restricted tiny batch quantities of the Extra Añejo expression, called “Reserva de la Familia” after its pedigree.

Now the portfolio has announced the launch Reposado, aged in 3 different kinds of oak casks, and the rerevolve of the unaged Platino expression.


“Reserva de la Familia pays homage to Jose Cuervo’s tradition of crafting the best tequila in the people,” says Alex Coronado, Jose Cuervo’s grasp distiller and head of production. “Each action is done by hand to encertain the puremainder expression of tequila. This artisanal process complements the true origins of Reserva de la Familia — which is the family’s belief that a special bottle is made superior once it’s sipped in the time of intimate moments through the world you treatment around. Sharing a glass of Reserva de la Familia this season is more systematic than ever.”

These releases come as the tequila category fads enormously in America. Retailers across the nation have actually reported challenge in maintaining top-tier tequila bottles on the shelf, due to booming demand also. This explosive category development is meant to proceed into 2021 and also beyond.


Reserva de la Familia Platino screens strong notes of aoffered from the absence of aging, the company states. The suggested retail price is $65 per 750-ml. bottle.

Reserva de la Familia Reposaperform has flavors of baking flavors from aging in greatly toasted American oak, the firm reports, while aging in lightly toasted Amerihave the right to and French oaks brings forward notes of toffee and vanilla. The argued retail price is $85 per 750-ml. bottle.

Reserva de la Familia Extra Añejo ages in a mix of small, new Amerideserve to and French oak barrels, scorched at various levels. The result is a “wealthy, complex taste,” the company reports. Each year, the Jose Cuervo household comobjectives a Mexideserve to artist to produce a special-edition style, adorned on the wooden box in which each hand-numbered and -wrapped bottle is inserted. The present edition was by Jorge Parperform, displaying jimadors functioning the areas of western Mexico. The argued retail price is $189 per 750-ml. bottle.

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Reserva de la Familia has additionally teamed through Spirits Network-related to carry out a curated look at these sipping tequilas, together with supplying Spirits Netoccupational members the opportunity to win a limited-edition 2fifth anniversary gift box via purchase of a bottle. Reserva de la Familia has additionally made a minimal run of special-edition anniversary boxes easily accessible for gift through a collaboration with Cocktail Courier.