An "Uncle Sam desires you" format of poster requirements "only you" to remind civilization of Smokey Bear"s message: "Only you can prevent forest fires," which to be later changed to "Only you have the right to prevent wildfires." 

contributed Photo, U.S. Department of Agriculture, U.S. Forest business

Smokey the Bear, Smokey the Bear,

Prowlin’ and also a-growlin’ and also a-sniffin’ the air.

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He can discover a fire before it starts to flame,

That’s why they contact him Smokey

’Cause that’s just how he obtained his name.

ؙ— native “Smokey the Bear,” 1952

sung by Eddy Arnold



Rescued by firefighters, the cub initially was called Hotfoot Teddy, but he was later renamed Smokey ~ the iconic be affected by each other of the heralding campaign.

He ended up being famous when he was flown to his permanent home at the national Zoo in Washington, D.C.

Smokey ended up being so famous with the general public that he obtained an mean of 13,000 letter a week — so numerous the U.S. Postal company eventually provided him his very own ZIP code.

Smokey died in 1976 and was hidden in Smokey Bear historic Park in Capitan, new Mexico.

He was changed by small Smokey, renamed Smokey be afflicted with II, who was the “adopted son” that Smokey and lifelong companion Goldie.

Smokey be affected by each other II passed away in 1990 and also was not replaced.

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The Wildfire Prevention campaign is the longest-running public company campaign in U.S. History, and also the Smokey Bear element of the project is considered one that the most an effective of every public business advertising.