Chip and Joanna Gaines do a surname for themselves many thanks to your knack because that renovating homes. Currently they"re all set to put their skills to work-related on building an entire TV network.
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The couple known because that restoring old homes and also buildings into formats varying from commercial to farmhouse room making the change to TV executives with the Friday beginning of the first steps toward their Magnolia Network. It will function dozens of hours of brand-new unscripted content and also archive shows.
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"It’s end up being this passion task for us and also we’re simply so excited about it. And also now we’re finally here, and also we can not wait to show the people what we’ve been working on,” claimed Joanna Gaines.
The reflects will vary from Atlanta-based farmer Jamila Norman helping households transform your outdoor spaces to designer Brian Patrick Flynn beautifying internal spaces. Motels get makeovers in one show, and vans gain remade into tiny residences in another.
Joanna Gaines stresses the what Magnolia Network will offer mostly is not scripted mirrors as lot as “real civilization doing actual things.”
“The thing that i think wakes us up in the morning and gets us to work-related is the idea that we gain to tell people’s stories,” she added.
Andrew Zimmern, an Emmy and also four-time James mustache Award-winning TV chef, signed top top to organize “Family Dinner,” in i m sorry he access time families throughout America to hear your stories and also explore their food history. He"s well-known the Gaines for numerous years.
“They’re very genuine. They space who lock are. They are consistent. They space reliable. They believe in taking risks and they think in vulnerability,” the said. “They did not put any boundaries about what sort of show I was going come make. They basically let me do the show I felt to be important.”
Another host they tapped was Clint Harp, a carpenter who had actually been featured on the couple"s influential show “Fixer Upper.” Harp will debut “Restoration roadway with Clint Harp,” complying with his trip throughout the country searching because that items come fix.
“Joanna didn’t have actually to contact me to save making furniture for ‘Fixer Upper.’ She didn’t have to. They were fine on your own," he said. “But she kept providing me opportunities. And also I’ve told she this to she face and in prior of other world before, just just how grateful ns am... And also of course, whenever the phone rang and also I experienced her name on there, it to be like, ‘Yes, those up? let’s go!"”
The way of living channel will certainly make the digital debut first, ~ above discovery+ and also the Magnolia app. Viewing needs a discovery+ streaming subscription, which starts at $5 per month and also includes the app. Magnolia Network will then take over Discovery’s DIY network when it arrives on cable in January 2022. Chip and Joanna Gaines promise no the exact same old programming.
“I think it’s sort of great that us didn’t come indigenous a background that understands television, honestly, since then we’d get kind of grounding in our minds about, ’OK, we require a formula, we need a format,"” claimed Joanna Gaines. “For us, the was just like, ‘No, we desire to find people who are authentically law this. We desire to tell their story. We’re not going to shape their story.’”
The launch comes at an interesting time in the way of life ecosystem, as soon as many people cooped up during the pandemic space itching to get out of their homes and also travel.
“I think the timing is in reality pretty fortuitous and also coming right at the minute when people are spring for inspiration of whereby to go,” claimed Allison Page, the president of Discovery, Inc.’s joint endeavor with Magnolia.
The pair also uncovered encouragement from one more figure who has constructed a TV realm — Oprah Winfrey. Chip and also Joanna Gaines met virtually recently with Winfrey and came away inspired: “Something about that yes, really made us think that it to be possible,” said Chip Gaines. “That she really believed in us expected a totality lot come us.”
Chip and also Joanna Gaines catapulted to fame in 2013 in Waco, Texas, v their present “Fixer Upper.” It resulted in a magazine and lifestyle books as well as apparel, furniture and design lines, all under the Magnolia umbrella. In ~ the beginning, they recognize they feeling odd.
“The first pair of seasons of ‘Fixer,’ Jo and I were like a fish the end of water. We had no idea what this world was like,” stated Chip Gaines.
Their decision to finish “Fixer Upper” in 2017 came at the height of that popularity, however the Gaines appeared to signal the they to be fed up, chafing versus production demands.
“Jo and also I evolved pretty conveniently in season one and also two to where we had actually real expectations because that what ‘Fixer Upper’ should be and how it have to feel and also what it have to be about,” stated Chip Gaines.
“And the production agency had styles that it required to fit united state into. And those things began bumping into each other more frequently than they did in the first pair of seasons.”
As a authorize of rebirth, the new Magnolia Network brand will certainly launch v a nine-episode reboot that “Fixer Upper,” which the couple now produce, subtitled “Welcome Home.”
The biggest readjust the couple face currently is the they are not just starring amongst fellow entrepreneurs indigenous the people of design, food, home and garden — currently they room employers. Lock may have to cancel shows, yet Page stated Magnolia Network will not operate like typical networks.
“The method Chip and Jo specify success is different from probably your median media outlet in state of, ‘Are we proud that the shows? space the civilization that space watching it loving it, and what renders us well-rounded and fully realized together a brand?" and that may wind up being some reflects that room loved and also some mirrors that are loved by fewer people and also that may be OK,” page said.
With every the changes, one point remains: The pair won"t be watching — even their own network — ~ above a traditional TV. They watch on mobile devices and computers at home, yet they haven"t own a TV in 18 years and don"t intend to begin now.
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"There is still no television in the Gaines household. And also I’m proud to announce it. Friend stick to your guns. Ns stick to mine guns,” said Chip Gaines.